职业体育俱乐部名称与品牌塑造关系研究

Research on the Relationship Between the Name of Professional Sports Club and Molding Brand

通过对我国职业体育俱乐部名称的特点、组织构成及运行模式等方面的调查研究,运用文献资料法、比较法分析了俱乐部名称对塑造其品牌的影响。研究表明我国职业体育俱乐部名称对俱乐部塑造优质的品牌、经营管理都造成了很大的影响;文章通过对问题的分析、论证,并提出改善其关系的措施与方法。

The research are doing on the characteristic of name of the native professional sports club, constitute and its operation mechanism. It analyzes the effect of the name of club influencing the molding brand by documents and comparisons . The survey shows that the changing of the name of club has made important influences on molding brand and management and operation. Some meatures are put forward through analyzing the problem.