大力推进我国农产品营销渠道建设

Research on Building Marketing Channel for China’s Farm Product

本文认为,营销渠道完善与否直接影响到农产品流通的成本和效率。当前在国际农产品市场上,形成了以美国为代表和以日本为代表的两种比较典型的农产品营销渠道模式,其成功经验值得我国借鉴。完善我国农产品营销渠道,应着力培养农产品营销主体,进一步完善农产品批发市场,改革农产品交易方式,积极推进农产品的超市经营和连锁经营,逐步建立和完善农产品物流配套系统。

The author points out that, in the current international farm product market, represented by America and Japan, respectively, two typical modes of marketing channel for farm products have been formed. To improve China＇s farm product marketing channel, we should use the experience of other developed countries for reference, and cultivate more farm product marketing players; improve the wholesale market for farm product; reform transaction modes for farm product, gradually adopt such modes as auction, distance trading, and futures contracts; push the development of supermarket and chain-store for farm product; and gradually set up and improve logistics supporting system for farm product.