出口商品包装设计与世界民俗文化探析

Probe into Export Packaging Design and World Folk-custom Culture

出口商品的消费对象是处在不同的国家、不同的民族文化环境之中,消费者的思想意识必定受到该国家政治、经济、民俗、文化环境等诸多因素的影响,形成了不同的消费习惯和爱好。在我国入世后出口商品的包装设计中,“入国问禁”、“入乡随俗”使设计人员多了解一些世界民俗文化以便对出口商品包装进行针对性设计是国际贸易中参与竞争立于不败之地的保证之一。

As the consumers of export commodities are in different nations and in different cultures, their consuming conceptions must be affected by politics, economy, folk-custom, cultural environment and many other factors in the nations. Therefore, they have formed different consuming habits and preferences. The packaging design is an indispensable part of a commodity. After China＇s entry to WTO, among the packaging designs for export commodities, due to the lack of comprehensive understanding of the diversity in cultures, regions, customs and habits, ＂do in Rome not as Roman does＂ designs have frequently appeared. This has caused the common occurrence that more and more export commodities are returned or unsalable, which has brought about a great loss and waste to our nation and corporations. As the proverb ＂When in Rome, do as the Romans do＂ goes, knowing more about the world folk-customs and designing for export commodities are significant for us to stand to win the international trade competitions.