摘要
国际酒店集团对中国大陆的扩张力度在不断加大。本文旨在分析其扩张中面临的制约因素,并对其发展战略、扩张方式等方面的趋势作出预测。
International hotel groups are quickening their expansion scales and speed in Chinese mainland. This article aims to analyze several constraint factors during their expansion and then predict the trends in their development strategies and expansion patterns.
出处
《北京工商大学学报(社会科学版)》
北大核心
2005年第6期101-104,共4页
JOURNAL OF BEIJING TECHNOLOGY AND BUSINESS UNIVERSITY:SOCIAL SCIENCES
关键词
国际酒店集团
扩张方式
制约因素
发展趋势
international hotel groups
expansion pattern
constraint factors
development trends