中小企业成长与实施名牌战略

Small and Medium-sized Enterprises Grow up and Implement Famous Brand Strategy

中小企业已成为中国经济新的增长点,也是解决就业的重要力量,在国民经济中起着举足轻重的作用。能否保持中小企业的持续健康发展,对于确保我国国民经济整体增长目标具有至关重要的意义。目前中小企业的经济增长主要体现在数量上,而数量型经济增长达到一定程度时就会停滞不前,不利于国民经济的持续发展。因此,中小企业要实现其突破性发展,不仅要靠数量型增长,更重要的是靠质量型增长。实现质量型经济增长的方式之一,就是实施名牌战略。

Small and medium-sized enterprises have already become the point of growth with new economy of China, it is the important strength of solving employment too, and play a role in holding the balance in national economy. Whether could keep the lasting sound development of small and medium-sized enterprises, for guaranteeing the whole growth goal of our national economy has essential meanings. But the economic growth of small and medium-sized enterprises reflects on the quantity mainly at present, and the quantity type economic growth will stagnate while becoming certain, unfavorable to the sustainable development of national economy. So, small and medium-sized enterprises should realize their are developed breakthroughly, should not merely increase by the quantity type, the more important thing is that increases by the quality type. And one of the ways to realize quality type economic growth, but implement famous brand strategy.