摘要
电力营销客户关系管理可以改善客户关系,提高客户的满意度和忠诚度,增强企业核心竞争力。介绍了管理系统的功能,进行了系统的技术框架设计,包括设计原则、开发工具设计、层次结构设计和逻辑结构设计。实践证明,该系统可为供电企业的客户关系管理提供定量的决策依据,实现电力客户的个性化、差异化服务。
Power marketing customer relationship management can improve customer relationship, increase customer satisfactory index and improve core competition capability of enterprise. The paper introduces management system function and analyzes the system technology design including design principle, development tool design, layer stucture design and logical structure design. The practice shows that the system can provide decisive reference for customer relationship management and realize individual and differential service for power customers.
出处
《电力需求侧管理》
北大核心
2005年第6期10-12,共3页
Power Demand Side Management
关键词
电力营销
客户关系管理
模型设计
electric power marketing
customer relationship management
model design
