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考虑客户感知价值的客户预期购买量研究 被引量:1

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摘要 本文把客户感知价值因素考虑到预测客户预期购买量之中,建立了客户预期购买量模型,最后运用数字范例对模型结果进行了讨论。
出处 《统计与决策》 CSSCI 北大核心 2005年第11X期151-154,共4页 Statistics & Decision
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  • 1金立印.服务保证对顾客满意预期及行为倾向的影响——风险感知与价值感知的媒介效应[J].管理世界,2007,23(8):104-115. 被引量:42
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  • 6BRIDGES E, BRIESCH R A, YIM C K. Effects of prior brand usage and promotion on consumer promotional response [ J ]. Jour- nal of Retailing,2006,82 (4) :295 - 307.
  • 7ALLENDER W J, R|CHARDS T J. Brand loyalty and price pro- motion strategies: An empirical analysis [ J ]. Journal of Retailing, 2012,88(3) :323 -342.
  • 8MCDOUGALL G H G, LEVESQUE T. Customer satisfaction with services putting perceived value into equation [ J ]. Journal of Service Marketing,2000,14 (5) :392 - 410.
  • 9HANSEN H, SAMUELSEN B M, SILSETH P R. Customer per-ceived value in B-t-B service relationships: Investigating the im- portance of corporate reputation [ J ]. Industrial Marketing Man- agement,2008,37(2) :206 -217.
  • 10XIA L, KINNEY M K, MONROE K B. Effects of consumers' effects on price and promotion fairness perceptions[ J]. Journal of Retailing,2010,86( 1 ) :1 - 10.

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