以性能价格比为中心的经营管理

The Sales Management Strategy Be Cphtered As Performance-price Rate

探讨了消费者的不同层次和消费者心理,分析了不同档次商品的不同消费对象及其各自的特性和相应应采取的经营策略。最后提出科学的经营管理应该以性价比为中心的观点。

In this paper , the different consumer levels and consumer's psychology are discussed followed by the analysis to the respective consuming public, commodities features and concerning sales strategy be applying to different commodities with different consuming level. Finally, the point of scientific sales management should be centered as performance - price rate is put forward.