商标名中的洋化现象考察——以北京地区为例

The Phenomenon of Foreign Trend of Trade Mark Name in Beijing

商标名中的洋化现象是一个不争的语言事实,文章以北京地区商标名中存在的洋化现象为考察对象,指出洋化现象在商标名中的表现,从结构上、文字上对洋化名进行了分析,进一步指出存在的问题,并对洋化现象产生原因及发展进行了探讨。

There is a phenomenon of foreign trend in the trade mark name in Beijing. The construction and word of foreign trend name has obvious characteristic, Although the phenomenon of foreign trend may effect the system of language and there is repeated word and other unified standards in the foreign trend name, the production and development of the phenomenon of foreign trend has complex reason.