摘要
电影业产业化过程中运作方式与其发展要求的偏差,使我国电影产品难以满足市场的需要,电影产业长期在低谷徘徊。通过分析美国和韩国电影产业化发展的成功经验,从资本运作、影片制作和产品营销3个部分提出推进中国电影产业化进程的思路。
The divergence of the operation in the process of movie industrialization and its development requirements has resulted in the difficulty for Chinese movies to satisfy the marketg demands and China movie industry has long remained at a low ebb. In terms of such situation, this paper, based on the analysis on the successful industrialization experience of American and Korean movies, proposes the idea of promoting the industrialization of Chinese movies from three aspects, namely, capital operation, movie production and marketing.
出处
《重庆工学院学报》
2005年第10期41-45,共5页
Journal of Chongqing Institute of Technology
关键词
产业化
国外电影
中国电影
industrialization
foreign movies
Chinese movies
