摘要
广告语言是一门浓缩的艺术化商业语言,其用词受语言学、心理学、营销学、社会学、美学诸多学科影响,具有多方面的研究价值。以商业英语广告为例,着重探讨英语广告中的用词特色。
Advertising language is an artistically concentrated business language. Influenced by such sciences as linguistics, psychology, marketing, sociology, aesthetics, etc, its diction has various values for research. Taking commercials as an example, the article probes into the vocabulary features of English advertising.
出处
《重庆工学院学报》
2005年第10期111-113,共3页
Journal of Chongqing Institute of Technology
关键词
英语
广告
词汇特色
English, advertising
vocabulary feature
