谈当前大众传媒泛娱乐化倾向

Oriented Tendency of the Public Media

当前大众传媒的娱乐化倾向大有愈演愈烈之势,从综艺节目的空前繁荣到目前集中的新闻报导的娱乐化,无不体现着这一趋势,同时也引发了传媒业报道理念的变化。面对这种现状,我们不能够回避, 而应当积极地正视这种倾向,认清这种倾向的现状,分析它的存在原因,积极地引导,规避其不良影响,构建和谐健康、稳健发展的媒介环境。

Nowadays, there is an ever- increasing tendency for the Public Media to be Entertainment - oriented. From the unprecedented prosperous all- art programs to the present entertainment- oriented reports, all those are a reflection of such a trend. These phenomena also give rise to a change in the ideology of media reporting. Given this practical situation, a positive lead is indeed for the public media in order to avoid its adverse effects and finally create a harmonious, healthy and steadily- developed environment for the media.