欧洲几种典型职业足球俱乐部盈利模式的分析

An Analysis of the Typical Profit Models for the European Professional Soccor Clubs

文章通过对欧州顶级职业足球俱乐部收入数据的分析,对目前几种典型的职业足球俱乐部盈利模式进行了归纳,将其总结为:意大利的“高转播权收入模式”、曼联的“高门票收入模式”、拜仁的“高经营开发收入模式”和皇马的“高商品销售收入模式”。同时特别分析了前两种盈利模式近几年的发展趋势,总结出转播权收入是俱乐部收入提高最活跃的因素。

It is important to recognize that the professional team sports are not just games, but a business. In this paper, we analyze financial data related to the top European soccer clubs. The data were collected by the Chinese Academy of Science, School of Management. Based on the revenue sources, we reveal several typical profit models for these soccer clubs. These profit models include the high-broadcasting-right-fee profit model of Italy, the high-price-ticket sales profit model of Manchester United, the efficient-management profit model of Bayern Munich, and the merchandise-sale profit model of Real Madrid. We focus on the first two models and conclude that the broadcast revenue is the key to improve clubs＇ Drofit.