基于顾客价值构建服务企业核心竞争力

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摘要服务企业通过培育核心竞争力来实现企业价值,而顾客是实现企业价值的最终源泉。本文探讨了通过提高顾客价值增强企业核心竞争力的策略。

作者王刚伍来定孙华美

机构地区南京理工大学经济管理学院

出处《江苏商论》北大核心 2005年第11期84-85,共2页 Jiangsu Commercial Forum

关键词顾客价值服务核心竞争力

参考文献3

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江苏商论

2005年第11期

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