CBA联赛陕西东盛篮球俱乐部现场观众消费需求调查

Survey on the Consumption Demand of CBA Shaanxi Dongsheng Basketball Club Spectators

以陕西东盛俱乐部现场观众为研究对象,从消费心理学、行为学角度分析,了解陕西东盛观赏性篮球竞赛现场消费需求并提出了相应的建议,为东盛男篮俱乐部在培养和扩大球市方面提供可鉴之处。

With taking the spectators of Shaanxi Dongsheng Club as the analyzing target, this survey finds out the consumption demand during the spectatorial basketball games played by the members of Shaanxi Dongsheng and gives some suggestions. It provides some references for Dongsheng Men＇ s Basketball Club to manage and expand the market.