湖南省城市居民体育健身娱乐消费水平的调查研究

Investigation and Study on the Consumption Level of Physical Training and Sport Recreation of Urban Residents in Hunan Province

采用问卷调查、文献资料、数理统计等方法,探析了湖南省城市居民体育健身娱乐消费水平在不同性别、不同年龄、不同职业、不同文化程度群体的状况,旨在为进一步研究与开发湖南省城市居民体育健身娱乐消费市场提供参考,也为促进我国的体育健身娱乐产业发展提供地方性的参考资料。

Using the methOds of questionnaire investigation and documentation,the paper analyzes the situation of consumption level of physical training and sport recreation of urban residents of different sexes, ages,vocations and educational levels in Hunan province,so as to provide references for further studying and exploiting Hunan market of physical training and sport recreation of urban residents,and afford local references to promoting the development of the industry of physical training and sport recreation in our country.