浅析我国企业的品牌塑造

Study about the factors of brand molding

在激烈的市场竞争中,品牌成为企业获取竞争优势的最强武器,企业品牌的塑造已经到了刻不容缓的地步,然而我国企业在塑造品牌的过程中存在不少问题。企业应定位明确,注重特色,综合运用多种品牌营销策略,正确使用CIS策略,以期达到成功塑造品牌的目的。

in the tentative marketing competition, Brand molding is becoming the most important factor in the process of enterprise development. But there are a lot of errors on the Chinese enterprises brand molding. In the process of brand molding, enterprise should use brand mixed marketing strategy, and use CIS correctly, so as to attend the aim of brand molding.