SWOT——CLPV理论及应用

SWOT——CLPV Theory and its Application

由于传统的SWOT模型侧重于定性分析,有一定的局限性,本文主要是想运用SWOT----CLPV模型,对企业进行定性和定量分析相结合的方法,更加全面准确地把握企业的现状,使企业能提出更加适合自己的发展战略。

Because the traditional SWOT model gives emphasis to the qualitative analysis and is rather limited ,This paper primarily applies SWOT CLPV model, which focus on combining the two analysis methods——quantitative analysis and qualitative analysis,to help the enterprise know its current situation exactly and comprehensively and formulate the more suitable strategy for its development.