对大型综合超市的现状及营销策略的思考

On the Existing Situation and the Marketing Strategies of the Large Comprehensive Supermarkets

超市作为20世纪90年代后半期在我国刚刚兴起的一种新兴零售业态,正越来越受到现代人的青睐。随着我国对外开放的日益深化,经过近几年的迅猛发展,国外一些大型的超市集团纷纷在中国登陆,已逐渐取代传统百货的地位,一举跃居为国内零售行业中的主力业态。21世纪商业竞争主要是超市零售业的竞争,它必然会在未来的发展中焕发出勃勃生机。

The supermarket is increasingly popular with modem people, which is a kind of newly retail trade in China after 1990＇s. With development of the opening up and the growth of Chinese economy in the hst years, some large foreign supermarket groups have settled in China successively, becoming a main force in the retail line owing to its replacing the position of the local traditionalretail gradually. The business competition focuses mainly on the supermarket retail trade in the 21st century, so the competition of the large supermarkets will have a brighter prospect.