市场结构优化及黑龙江省零售业提高竞争力探析

The Analysis of the Market Structural Optimization and the Raising the Power of Competition in Retail Trade in Heilongjiang Province

市场结构是决定市场行为和市场绩效的基础,而市场行为又是决定市场绩效的前提条件,市场绩效受市场结构和市场行为的共同制约。黑龙江省零售业存在着市场集中度低、产品差异性小、业态分布不合理等诸多市场结构问题,严重影响了零售企业的竞争力,制约了零售业的健康持续发展。应采取培育大型零售企业集团、调整网点结构、找准市场定位、实行差别化经营等措施,推进和引导市场结构优化,大力增强零售业市场竞争力。

Market structure is the foundation that influences the market behavior and market performance. Markert behavior is also the basic factor for market performance, and market performance structure and market behavior. The retail trade in Heilongjiang province has many market structure problems such as low degree of market centralized, little product discrepancy, and trade distribution is not rational. All of the factors restricted the healthy continuous development of retail trade. We should cultivate large scale retail enterprise groups, adjust the structure of network and points. Seek definitely the market location; carry out the characteristic management, guild the market structure into optimization, and strengthen the retail trade market competition ability vigorously.