我国企业营销观念创新的取向

The Tropism on the Concept of Our Country's Enterprise Marketing Innovation

随着经济的发展,企业竞争愈来愈激烈,企业要想在竞争中生存下去,就必须进行制度、技术、管理、营销等创新。企业其他创新都是为营销创新提供一种有益的环境,以保证营销创新的成功。培养正确的创新型的营销思路,要有坚忍不拔的精神,使企业在营销创新中必须创造价值,同时营销创新要切实可行,注意运用合力。

Along with the economic development enterprise competition is becoming more and more intense, in order to survive, nearly all the enterprises have to go through innovation on the aspect of system, technology, management, marketing and so on. All other measures are being as the factor that offers a kind of beneficial environment to guarantee marketing innovation to success. Cultivate a correct thought marketing innovation, the presupposition is owned unremitting spirit and also can create value during the process of marketing. At the meantime the sale measure must be feasible, last but not the least is that we must utilized the resultant force.