基于竞争理论的速度营销及其策略

Speed-marketing and tactics based on the competition theory

从产业和企业要求发展壮大的内外部环境着手,从竞争理论的角度提出企业需要加速其营销职能的必要性,并提出了速度营销的含义及其主体思想。分析了速度营销产生的原因,内在机理,并从实际出发分析了速度营销的具体应用策略。最终得出,在未来的速度经济时代,企业要想在竞争激烈的产业环境竞争生存,就应该用高效率,高速度的营销思想这一结论。

At the beginning, the article analyzes the environment of the industry and the necessity of the growth of corporations, then put forward the thought that companies should accelerate its marketing function. Secondly the article explains the speed-marketing definition and its main thought, analyzes the cause, the inner mechanism of speed-marketing and applied tactics. At the end of the article, the conclusion is drawn that in the future of the speed economy, only if the companies improve the efficiency and the speed of the marketing, could they survive in this furiously competitive industrial environment.