立足本土资源,打造精品栏目——谈地方电视节目在竞争中的优势与对策

Forming Fine Programs on the Basis of Local Resources

在中国,电视媒体的飞速发展使传媒业的竞争日趋白热化。央视″横扫″内地市场、境外媒体大举“入侵”,地方台的生存与发展问题日益突显。正视这一问题应从地方台本土特点、地域文化以及合作策略等几个方面入手,分析地方电视台如何利用优势来发展优势栏目,提高自身的竞争力。

In China, the rapid development of the media of TV makes the competition in the media field more and more fierce. CCTV dominates the inland market and foreign media corporations ＂invade＂ China, plunging local TV stations into serious dilemma. To solve this problem, the local TV stations in China should form fine programs on the basis of local resources by taking the local features, the local culture and the cooperating strategies into consideration.