以危机管理掌控食品召回

Controlling Food Recall through Successful Crisis Management

如今,食品安全已经成为整个社会最担心的问题,它给食品行业及企业都带来了很大的影响.但对于食品企业来说,和其他紧急事务或灾害相比,产品召回更可能是一种危机,因此如何在召回发生之前做好准备就显得尤其重要. 召回的三个定义 召回可能是但未必一定是一个危机,如果能够管理得合适,也能够处理得比较好,但其导致的成本却是真实存在的.在一些食品召回的事件中,企业虽然也做了很多的努力来防止事件的发生,但仍然是防不胜防,在这种情况下,往往会对这个事件失去了控制,在把产品放到市场上后,产品的问题对消费者的健康和企业的品牌都造成了破坏.因此,发生食品召回事件时,应该抱以5种目的:

A product recall can become a crisis, comparable to any other emergency or disaster. Manufactures strive to prevent a recall. Employing GMP and HACCP plans are vital to preventing a recall. Even the best managed businesses can make occasional mistakes. It is important to be ready for a recall well before problem occurs. Management must be part of an effective recall plan and team. Chris Trevena, the Asia Quality Assurance director ( Food ) of Unilever, shared his experence in this article.