畅销商品需要更新包装

Necessity of Products Packaging for Saling Well

如果将品牌比作是商品的一张脸,那么名称、标识等就是脸上的五官,而包装当之无愧就是脸谱.可以说,包装是品牌的一部分,没有包装就没有品牌,没有品牌也就无法开展市场竞争. 包装在市场营销中的功能 包装最初的作用是保护商品、方便运输,随着时代的发展,包装已成为企业强有力的营销手段,好的包装不仅能为消费者提供便利,而且能为市场营销者创造促销价值.

The initial function of packing was protecting commodities and convenienting for transportation. Along with development of the times, the packing has became powerful marketing measure for enterprises. Good packing can not only provide convenience for consumers, but also can creative promotion value for marketing. The function of packing in marketing, how to implement packing strategy in the market competition, and strategy of packing innovation were introduced in this article.