我国食用油市场竞争和趋势分析

Analysis on Tendency of Marketing of Cooking Oil

食用油是人们的日常必需品,人们的消费习惯正由散装油向小包装精致油方向发展.这样小小的一个转变却造就了一个市场容量超过200亿,年增长速度超过30%的小包装食用油大市场.我国小包装油产业去年达到了300万吨的销量,有近180亿的规模.

Cooking oil is people's daily essential commodity. The custom habit of people is developing from the bulk oil to the small packing fine oil direction. Such a small transformation accomplished a market capacity to surpass 20 billion RMB actually, and the year rate of rise surpassing 30% of small packing cooking oil. The developing current status, the mainly problems and future developing tendency ot cooking oil were analysised in this article.