半导体产品营销影响因素分析

An Analysis of the Factors Influencing Semiconductor Product Marketing

回顾了国内外高技术产品营销影响要素的相关研究,针对半导体产业的生产特征,通过实地调研和文献回顾来建构研究模型及其相应的自变量和因变量,通过调查问卷的抽样统计寻找半导体产品营销的影响要素,为半导体企业的营销绩效考核与评价提供基本模型与方法。

This paper mainly reviews the relative studies on the factors influencing high-tech product marketing inside and outside China, and then establishes the research model and its relative independent and dependent variables through on-site investigation technique and research findings from literature review based on the operational characteristics of semiconductor industry. Finally we find out the factors influencing semiconductor product marketing by sampling statistics of questionnaires, provide the basic model and method for assessing marketing performance of semiconductor enterprises.