摘要
论述了绿色食品的主要内涵及绿色营销在发展绿色食品中的重要作用,指出了我国发展绿色食品存在的首要问题,并提出通过立法、政府调控、市场经济和科学技术等措施,可以有效地促进绿色食品营销的可持续发展。
This paper discusses main contents of green food of green food, points out the problems in development of green green food marketing can be effectively promoted by legislation, ence and technology and so on. and the role of green marketing in development food and holds that sustanaible development of governmental regulation, market economy, science and technology and so on.
出处
《重庆工商大学学报(自然科学版)》
2005年第6期560-563,共4页
Journal of Chongqing Technology and Business University:Natural Science Edition
关键词
绿色食品
可持续发展
绿色营销
green food
sustanaible development
analysis of current situation
green marketing