包装印刷品设计印刷材料的选择

On select of design printing materials in package printing commodity

对于包装印刷品,在包装设计中其材料的选择不仅要考虑包装设计定位及档次的高低,而且还要考虑包装印刷品的功能及环境特性(节约资源、保护环境),以及最终的印刷效果;从功能、环境特性、印刷效果3个方面探讨了包装设计中包装印刷品的印刷材料选择问题;包装印刷品印刷材料的选择主要涉及纸张等承印材料和油墨材料。

According to package printing commodity, the select of package printing materials, in package design, not only considers package design position and level but also considers the function of package printing commodity and environmental materials in order to save resources and protect environment and final printing effect. This paper discusses the select of package printing materials from three aspects of function, environmental characteristics and printing effect and the select mainly covers the select of paper and ink and so on.