关于提升全国运动会无形资产价值的研究

Study on Promoting Intangible Asset Value of National Games

运用文献资料调研、专家访谈、调查等方法,对全运会无形资产价值提升的必要性、可行性及可能途径进行探讨。结论:需要加强对全运会无形资产的认识;坚持各方有利的原则;建立专门管理机构,组建专业人才队伍,加强统一性与延续性,提高专业性和传承性;以全运会品牌为核心,拓展无形资产开发空间;丰富全运会社会功能,培育良好社会基础;重视对企业的引导;增进与媒体的合作;加强有关法规制度建设;加强有关科学研究。

Through using the method of literature ,expert interview and investigation ,this paper makes discussion on the necessity, feasibility and possible way of promoting intangible asset value of National Games. The result shows that we should strengthen the cognition on intangible asset of National Games, insist on principle of mutual benefit, establish the specific management departments ,organize the professional team ,build on uniformity and continuation, promote the profession and inheritance,take the brand of National Games as core, extensively exploit the intangible asset, richen the social function of National Games, foster good social base, stress the guide of enterprises, increase the cooperation with media, perfect the construction of law and regulation,strengthen the scientific research.