摘要
现代社会处于超大量的信息传播时代,注意力成为媒介传播的关键。广告创意人必须不断寻找新的途径和新的灵感来创造不同寻常的视觉形象,在第一时间吸引受众的视线。广告的视觉创意可以通过善于突破传统羁绊,学会忘掉所学,具有敏锐的发现能力,善于出奇创新,注重变化,学会综合等途径而获得。
Modern society is in an era of huge information spreading, and attention becomes the key of media transmission. The advertisers of originality have to search new methods and new afflatus to create extraordinary visual image, in order to attract viewers' attention at the first time. Visual originality of advertisement is got by overcoming tradition, learning to forget what having learned, having the ability to find, being good at innovation and change, learning the approach of colligation.
出处
《韶关学院学报》
2005年第11期133-135,共3页
Journal of Shaoguan University
关键词
广告
视觉创意
途径
advertisement
visual originality
approach