在企业标志设计中运用象形图形

Discussion on the application of representational graphic in logo design for enterprises

标志设计的过程是一个将创意图形化、符号化的过程,象形图形因其本身具有的性质及特点,运用在企业标志设计中,必将使它更具文化性、社会性和感染力,这也是将传统象形图形现代化的关键。从象形图形的起源说起,阐述了其产生的原因、意义,并从象形图形的本质属性、显著优势及其深层影响3方面,来探讨象形图形应如何在企业标志设计中运用。

Logo design is a process to transform the creativity into graphic and symbol. The application of representational graphic in logo design for enterprises will surely make itself possess more civilization, sociality, and inspiration because of its property and characteristic. This paper introduced the origins of representational graphic, expounded the reason and meaning of its birth. Then it discussed how to use representational graphic in logo design from the aspects of the essence, notable advantage and the profound influence of representational graphic.