酒容器设计的雕塑语言

Sculpture language in liquor container design

酒容器是酒文化的一部分,它的内涵渗透入到社会的方方面面,影响着各个阶层的人们的生活。在和消费者交流的过程中,酒容器和雕塑有着相似的语言特点,能产生一种从视觉、触觉的接触,到仔细欣赏,再到深入联想的思维传递过程。基于这种相通性,从形态、文化、科技3方面来分析雕塑语言在酒容器设计中的应用。同时,结合市场因素,深入探讨酒容器销售包装设计的合理性。

Being one part of the liquor culture, liquor container permeates through every aspect of the society and influences the life of people in different stratum. In the process of the communication with the consumer, the liquor container and the sculpture have the similar language character, and they can bring a thought process from the vision and the touch, to the appreciation, to the association. Based on the resem- blance, culture, and science, the application of the sculpture language to the liquor container design was analyzed. Meanwhile, combining the marketing factor, the rationality of the sale packaging design of the liquor container was discussed thoroughly.