五岳旅游联盟的SWOT分析及对策

SWOT Analysis and Strategy of Wuyue Mountains Tourism Union

本文运用SWOT分析法,对五岳联盟进行综合分析,进而发现其优势及存在的不足.五岳作为中国的万山之宗,分则弱,和则强.从“华山论剑”到“五岳并派”,联盟将会提高五岳在国内外旅游市场上的知名度,树立五岳区域旅游的整体形象,把五岳作为一个整体推向世界.

We can find the advantages and disadvantages of the Wuyue mountains union though the way of SWOT to analysis it synthetically. As the ancestor of many mountains in China, if separated, it would be weakened ; if united, it would be strengthened. From “Sword competition in Huashan mountain” to “consolidation a- mong Wuyue mountains”, the union will further improve its fame at home and abroad, establish the whole image of Wuyue mountains area, and push Wuyue mountains to the world.