生态位理论的本质及其在我国零售企业应用的战略意义

The Essence of Niche Theory and Its Application of Retailing Company in China

生态位理论本是生态学中关于物种关系的普遍原理,但随着人们认识的进一步深化,这一理论现已超越了生物学范畴,渗透到了许多领域。目前,在流通领域全面开放的格局下,我国本土零售企业如何理性和谨慎的发展适合自己的道路,已经成为所有流通企业所必须面对和解决的问题。本论文从企业生态位理论的角度解读苏果超市、永乐电器、北京城乡仓储大超市、深圳人人乐等我国本土零售企业的成功经验,在此基础上探索企业生态位理论在我国零售企业应用的战略意义,期待本论文对我国本土零售企业的战略定位和业态创新有启示性的作用。

Niche theory is a theory cfihinally applied in species relationshop ,which has gone begond bidagy and penetrate many fields. Facing the apenness of distribution field , haw to choose a swifable way for develapment has been a probled for the Chinese retail companies. On the basas of niche theory, the paper analyies the success of SUGUO Supermarket , RONGLE Eletrin Appliances, BELLING CHENXIAN Warehouse supermarket and so on ,invetigates the strategic to achieve enlightening effets on Chinese retail companies.