温州绿竹产业国际市场开发问题探讨

A Discussion on the Issue of Exploring International Market for Wenzhou's Bambusa Oldhami Wen Industry

绿竹这一朝阳产业,是温州林业产业化中的一个亮点,正朝着国际化方向发展。通过对温州绿竹产业发展和国际市场现状的研究和分析,发现温州绿竹产业国际市场开拓中存在技术和非技术问题,必须通过注重科技开发,调整产品结构;完善国内食品标准体系,积极推行国际质量标准体系认证等策略来加以解决。

Being a rising industry, the Bambusa oldhami Wen is a highlight in the industrialization of Wenzhou＇s forestry, and it is expanding towards the world market. After making analysis of the development of Wenzhou＇s Bambusa oldhami Wen industry and the world market, the author found that Wenzhou＇s Bambusa oldhami Wen industry had problems both in technology and non-technology aspects in exploring the world market. We thus, should speed up our technology innovation, adapt the structure of production, perfect the national food standard system and try to gain the authentication of international quality standard.