摘要
随着世界经济全球化、一体化过程的加快,企业所处的环境更为开放和动荡,这种变化几乎对所有企业都产生了深刘的影响。正因为如此,对企业内部环境拥有的优势和存在的劣势、外部环境带来的机会和存在的威胁的分析变得越来越重要,即SWOT分析。从中找出对企业有利的、值得发扬的因素,发现存在的问题,提出解决办法,并明确以后的发展方向。
With the fast development of the world economy globalization and integration process, the enterprise is faced with a more open and turbulent environment, this kind of change almost left a deep influence on all the companies. Because of this, analyzing the strength and weakness of the companyg internal environment, and the opportunity and threat that the external environment brings is becoming more and more important . This is what so called SWOT analyzing. We can find out the favorable factor to keep by analyzing the company, finding out the existing problems and find out the solutions to clarify the direction of further development.
出处
《贵阳金筑大学学报》
2005年第4期111-113,共3页
Journal of Jinzhu University of Guiyang
关键词
优势
劣势
机会
威胁
定点超越
strength
weakness
opportunity
threat
surpass at a certain point