电子商务下的企业营销管理

Marketing Management in the Environment of Electronic Commerce

电子商务作为一种全新的商务模式,正以强大的生命力冲击着传统的商业结构和贸易方式,推动着企业营销模式的转变。电子商务的发展将形成新的交换机制,构架新的市场规则。在互联网这个全新的平台上如何开展营销活动,实行全新的营销管理,已成为企业面临的重大课题。

As a new commercial mode, electronic commerce has a forceful impact on commercial structure and trade mode. As a result, the marketing mode of enterprises is changed, new trade system and new market principles are formed. It is an important issue for enterprises to do marketing business and implement new marketing management in the Internet environment