浅论差异化营销理念在保险经营中的引入和运用

Superficially Discussing the Idea of Differentiated Marketing :Introduction and Exercise in the Management of Insurance Company

在顾客关系管理理论日益得到广泛应用的今天“,差异化行销”理念在国内保险公司经营中引入和运用已变得十分必要。它能够有效帮助保险公司与保户之间建立起情感连接,塑造具有亲和力和信任感的品牌。它能够使保险公司通过吸收高质量的新保户、关注最有价值的现有保户和动态筛选优劣保户,有力提升自己的经营业绩。

Today,CRM is widely applied in lots of industries. It is necessary for insurance cornpany to intrduee and exercise the idea of differentiated marketing. It can help insurance company develop the relationship with the insured,and build a near and faithful brand. It can help insurance company improve its management by absorbing the new insured of good quallty,attendlng the insured of high value and filtrating the excellent/inferlor insured persons.