旅游者环境意识分析及其景区环境管理意义——以四川九寨沟自然保护区为例

Environmental Awareness Analysis of Tourists and Its Implication for the Management of Scenic Area——A Case Study of Jiuzhaigou Natural Reserve

具有不同环境意识的旅游者,对旅游景区环境造成的影响不同。本文在问卷调查的基础上,通过运用spss软件和建立函数模型,对四川九寨沟自然保护区内旅游者的环境意识数据进行分析,认为不同统计特征旅游者的环境意识具有各自不同的特点,在环境意识的各层次也表现出各不同程度上的差异。文章最后指出了基于旅游者的环境意识分析对于景区环境管理的意义。

Tourists with different environmental awareness have different environmental impact on the scenic area. Through the application of SPSS and the foundation of an analytic model, this article analyses the data of tourists＇ environmental awareness which were collected in jiuzhaigou Nature Reserve, and gives out the characteristics of environmental awareness of different groups of tourists. At last, some suggestions based on the analysis are put forward for the environmental management of the scenic area.