期刊文献+

以顾客资产经营提升企业营销质量 被引量:1

下载PDF
导出
摘要 企业资源的有限性及消费需求的多样化迫使企业只能面向一定的市场建立顾客价值优势,为与企业发展目标和能力最相容的顾客提供尽可能大的价值.顾客资产经营主张在对所有顾客进行盈利性分析的基础上,有选择、有区别地服务顾客,以顾客资产价值最大化提升企业营销质量.
作者 侯海青
出处 《商场现代化》 北大核心 2005年第12期221-222,共2页
  • 引文网络
  • 相关文献

参考文献3

二级参考文献24

  • 1王永贵,董大海.客户关系管理的研究现状、不足和未来展望[J].中国流通经济,2004,18(6):52-56. 被引量:52
  • 2罗兰T拉斯特.驾驭顾客资产[M].北京:企业管理出版社,2001..
  • 3W.C.Kim, R.Mauborgne. Value innovation: the strategic logic of high growth. Harvard Business Review,1997, Jan- Feb.
  • 4W. C. Kim, R. Mauborgne.Strategy, Value innovation and the knowledge economy.Sloan Management Review,1999, spring.
  • 5W.C.Kim, R.Mauborgne. Creating new market space. Harvard Business Review, 1999, Jan- Feb.
  • 6Woodruff. Customer value, the next source for competitive advantage. Journal of the Academy of Marketing Science, 1997, 25 (2) .
  • 7Reinartz, W.J. and Kumar, V., 2000, On the Profitability of Long-Life Customers in A Noncontractual Setting:An Empirical Investigation And Implications for Marketing, Journal of Marketing, 64(4), 17- 35.
  • 8Rust, R.T., Zeithaml, V.A., and Lemon, K.N., 2000, Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy, Free Press, New York.
  • 9Mulhern, F.J., 1999, Customer Profitability Analysis: Measurement, Concentration, And Research Directions,Journal of Interactive Marketing, 13(1), 25-40.
  • 10Berger, P.D. and Nasr NI, 1998, Customer Lifetime Value: Marketing Models And Applications, Journal of Interactive Marketing, 12 (1), 17-30.

共引文献32

同被引文献5

引证文献1

二级引证文献2

;
使用帮助 返回顶部