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零售商自有品牌策略浅析 被引量:2

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摘要 零售商自有品牌的出现是流通领域中批发商、零售商与制造商三者之间的地位不断演变的结果,零售商的自有品牌策略对零售商树立信誉、增加利润、提高竞争力等方面具有重要的战略意义.本文对零售商如何实施自有品牌策略提出了自己的建议,以期对零售商创建自有品牌有所帮助.
出处 《商场现代化》 北大核心 2005年第12期239-240,共2页
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