高校体育自身价值及市场开发的可行性探讨

Probe into market exploitation feasibility of self-value for college physical training

分析了在市场经济体制下,高校体育应转变传统观念,充分认识并利用自身优势,强化自我造血机能,并在此基础上,探讨了高校体育创收的主要因素及走向市场的途径,使高校体育从管理型逐步走向体育产业化道路。

This thesis paper analyses,under the market-oriented economy system,the college physical training should trans form the traditional conception,recognize and make full use of personal advantages and reinforce the organic potential to make a vast amount of financial profit.Based on these analysis,this paper also probes into the key factors for college physical training earnings and explores the paths to be commercialized.All the efforts have been shared to make the college physical training start with the money-gaining aim and gradually take the industrialization road.