摘要
运用问卷调查和数理统计等方法对浙江省体育彩票消费者的行为进行了调查研究,研究表明:浙江省体育彩票最大的消费群体是年龄在20～30岁之间、学历以高中或中专和收入在中等偏下的人群;购买体育彩票的主要动机为试试运气;偶尔购买人数的比例最高;每次花费在2～10元之间,占其收入的1%以下的最多;影响消费者购买的最主要的因素是最高奖金金额的数量。
Through using the method of questionnaire investigation and mathematical statistics, this paper made investigation on consumption behavior of sports lottery consumer in Zhejiang province. The result showed that the biggest group of consumer was the person aged at 20-30, middle and high school education background ,salary below average. The main motivation was to try their luck. Those occasionally buying sports lottery occupied large proportion. They usually spend 2-20 RMB each time. The amount of premium was the main factor to influence consumer behavior.
出处
《中国体育科技》
北大核心
2005年第6期12-14,共3页
China Sport Science and Technology
关键词
体育彩票
消费者
行为
浙江
sports lottery
consumer
behavior
Zhejiang
