甘肃品牌建设现状及策略思考

Famous Brands of Gansu Developments Present Condition and Strategies Considers

随着市场经济的推进和全球经济一体化进程的加速,20世纪90年代后的中国市场在经过质量、价格等的多轮竞争后,已经全面进入了品牌竞争的阶段。品牌竞争力的高低,直接制约了企业的生存和发展。甘肃企业是否拥有自己的品牌,既关系到甘肃企业能否在日益激烈的国内市场竞争中健康发展,也关系到甘肃企业能否大踏歩迈向国际市场。本文通过分析甘肃品牌建设存在的问题、成因并有针对性地提出了发展策略。

With the economic integral whole in world along with the propulsion of the market economy turn the acceleration of the progress, the Chinese market of the 90s empress at several competitions that through quantity, price., etc. empress have entered the stage that brand competition completely. Brand competition ability of high and low made to invite directly the business enterprise exist with develop. Whether Gansu enterprise has its own brands plays an important role not only in its healthy development among the more and more fierce competition of national market but also in its entrance to international market. Thereof, this essay focuses on the existing problems and reasons of Gansurs famous brands as well as develops some key countermeasures for development of the famous brands.