中国本土连锁超市的发展对策

Development Strategies of China's Chain-operation Supermarkets

中国零售市场的全面开放使我国的本土连锁超市受到了一定的冲击,因此,本土连锁超市不仅要完善物流体系,还应提高服务质量,并适当发展自有品牌,这样才能逐步赶超外资零售巨头。

Since China＇s detail market was open-up to the world, the domestic supermarkets in China faced fierce competition. Therefore, they should not only build up logistic system, but also improve service, and develop their own products and trademarks. The domestic supermarket will catch up with and surpass the foreign details step by step.