基于数据挖掘技术的CRM系统研究

Research on CRM System Based on Data Mining

数据挖掘是CRM的核心,作者介绍了数据挖掘的概念、过程、目标,并分析了基于数据挖掘的CRM的特征。在此基础上提出了基于数据挖掘的面向CRM的综合决策支持系统模型。

Data mining is the core of CRM. After an introduction to the conception, procedure and target of data mining, and an analysis of the features of CRM based on data mining, the paper puts forward a model of CRM-oriented decision supporting system based on data.