浅析我国物业管理的品牌之路

在市场经济体制日益成熟的今天,企业作为一个以自身赢利为目标的实体,在为了实现企业、公司的长远发展壮大的目标的前提下,同行业的企业与企业之间的争夺市场份额占有率的大战正如火如荼的进行着。作为起步阶段中的我国物业管理行业,各大物业管理企业也在积极地进行企业形象的宣传,以应对正在到来的物业管理企业间的整合与兼并。为了从中能够获胜并生存、壮大起来企业应走品牌化战略的企业发展道路。

With market economic system mature today, the enterprise is an entity with the purpose of making profits. In order to realize the long - term goal of growing strong , the enterprises and the companies scramble for the market share among our country . Therefore , each property management enterprise is promoting its image in the market in response to conformity and annexation of the industry. Enterprises should develop its strategy on brand to survive the market competition .