摘要
中医目前的发展状况不尽人意,原因很多,但中医院经营定位不准,却是一个十分重要的可以自己调节的内在因素。通过生态位及SWOT分析法的分析,提出中医院必须重新进行经营定位,发展健康产业,与综合性医院错位经营的建议。
Nowadays, the development of traditional Chinese medicine hospitals are unsatisfactory. The reasons are so many, however, manage- orientated problem, through which traditional Chinese medicine hospitals could regulate themselves is an important intrinsic factor. To analys Niche and SWOT method, reveal that traditional Chinese medicine hospitals must set up manage - orientated system again, must develop health industry and move shifted management with comprehensive hospitals.
出处
《医学与哲学》
北大核心
2005年第12S期39-41,共3页
Medicine and Philosophy
关键词
中医院
错位经营
健康产业
生态位
traditional Chinese medicine hospital
shifted - management
health industry
niche
