浅议高校品牌战略的实施

Discussing the Implement of the Universities’ Brand Strategy

市场经济条件下,各高等院校以走品牌之路求生存、求发展已成为一种时代潮流。本文借助世界著名营销大师菲利普·科特勒的“非营利组织的生命周期理论”分析了我国高校品牌的实施战略和步骤。

Going the road of brand has been a trend of this time, every university knows must pay attention to the value of universities＇ brand for surviving in the market economy. This paper analyses how to practice the strategy and stage of universities＇ brand in our country with the help of the period of non-profit organization＇s life theory found by marketing professor Philip Kotler who is famous in the world.